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David Penfound

Meet the artist

David Penfound

Based out of Hampshire, England, artist David Penfound’s early work focused on wildlife, fantasy, and Native American themes done in acrylics on board. With the discovery of 3D digital art he found great success in creating visual effects for TV and film as well (CGI and VFX).

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David Penfound Collection

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Based on the artist AI disclosure on each kit.

AI-assisted art,
explained.

You’ve chosen to hide AI-assisted artwork, and we respect your choice. Here’s a little context about AI in the creative process, the hand rendering behind your kit, and how we price it.

What “AI-assisted” means.

Some of our artists use artificial intelligence as part of their creative process. We require them to hand-edit their work to meet our quality standards and disclose AI use to us. We share that disclosure on the kit’s product page and in the artist’s bio. We don’t accept AI-only artwork.

Rendered by hand, diamond by diamond.

Our team spends 8–12 hours hand-rendering each standard canvas design, refining colors and diamond placement. No AI is used in this step.

Why AI use doesn’t change our pricing.

We pay royalties to our artists, including those who use AI. A kit’s price also covers hand rendering, premium materials, production, our team, logistics and tariffs. Those costs still need to be covered whether or not the artist uses AI.

Our artist standardsCreative skill, disclosure & artist support

We don’t accept AI-only artwork.

Artists who use generative AI must hand-edit their work to meet our quality standards and disclose that use to us. We share that disclosure on the kit’s product page and in the artist’s bio.

Artists come first.

We don’t partner with AI-only artists. We review artists’ credentials and portfolios of previous non-AI work to assess their skill and experience.

Creativity brings together technique, imagination, judgment and fresh ideas. We’re open to established artists using AI responsibly as one part of their process, within these standards. Clear disclosure lets you decide which work you want to support.

Artists are at the heart of Diamond Art Club. We value their creativity and aim to pay the most generous royalties we can sustainably offer.

Honest disclosure matters.

Artists found to have used AI without disclosing it to us will face penalties. In serious cases, we may terminate our working relationship with the artist. Honest disclosure matters to us—and to your ability to make an informed choice.

From artwork to finished kitExplore the process & take a factory tour
  1. Artwork & licensingWe select and license artwork and pay artist royalties.
  2. Hand renderingOur team hand-renders every standard canvas design into a diamond-painting chart, refining its colors, shading and details, diamond by diamond. No AI is used in this rendering process, whether or not the original artist used AI.
  3. Premium materials & productionOur soft canvas, carefully applied adhesive and resin diamonds are made and checked for the Diamond Art Club quality you expect.
  4. Packing & deliveryDiamond bags are measured and packed with the canvas and tools, then the kit is packaged and shipped. Our customer support continues after it arrives.
See how a Diamond Art Club kit comes to life.Watch on YouTube (opens in a new tab)

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Diamond Painting Winter Wolf Family 36.6" x 27.6" (93cm x 70cm) / Square with 48 Colors including 2 ABs and 3 Fairy Dust Diamonds / 104,813

Winter Wolf Family

© David Penfound

5.0
Rated 5.0 out of 5 stars
60 Reviews
$78.99
SHOWING 1 OF 1 PRODUCTS
Mystery Box Exclusive

This design was released as a Mystery Box exclusive, so it doesn’t have an individual product listing.

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