This is my first diamond art club kit and although I haven’t started it yet I can already see the difference from this and other brands. The canvas is a softer material and will be easier to stretch to frame than my off brand one and the symbols are so much easier to read than others but what I noticed right away were the diamonds. Wow they are so rich in color and the sparkle is amazing. I can’t wait to start but one thing I’ll recommend is to double check the size. This is a big one 😲😬😄😄